Program
Monday, June 16th, 2014
7:30am - 9:00am Breakfast
9:00am - 10:30am First Session (Session Chair: Yuvraj Agarwal)
Vision: The Case for Cellular Small Cells for Cloudlets
Sharad Agarwal (Microsoft Research), Mathai Philipose (Microsoft Research), Paramvir Bahl (Microsoft Research)
meSDN: mobile extension of SDN
Jeongkeun Lee (HP Labs), Mostafa Uddin (Old Dominion University), Sujata Banerjee (HP Labs), Souvik Sen (HP Labs), Jean Tourrilhes (HP Labs), Manfred Arndt (HP Networking), Kyu-Han Kim (HP Labs), Tamer Nadeem (Old Dominion University)
Invited Talk: Supranamaya Ranjan, YELP
Title: "100 Milliseconds is an Eternity in Mobile Advertising"
10:30am - 11:00am Coffee break
11:00am - 12:30pm Keynote Speaker: Jason Hong, Carnegie Mellon University
Title: "Privacy, Ethics, and Big (Smartphone) Data"
12:30pm - 1:30pm Lunch
1:30pm - 3:00pm Second Session (Session Chair: Lin Zhong)
Reducing the Cloud Cost of Mobile Reverse-Geocoding
Thomas Phan (Samsung Research America - Silicon Valley); Albert Baek (Samsung Research America - Silicon Valley); Zheng Guo (Samsung Research America - Silicon Valley)
Vision: Cloud and Crowd Assistance for GPS Urban Canyons
Zhiyong Tan (Rice University); David Chu (Microsoft Research); Lin Zhong (Rice University)
Invited Talk: Joeseph Lorenzo Hall, Center for Democracy and Technology
Title: "War Stories from Technology Policy"
3:00pm - 3:30pm Coffee Break
3:30pm - 5:00pm Third Session (Session Chair: Yuvraj Agarwal)
Smart Home Control with Head-mounted Sensors for Vision and Brain Activity
Pieter Simoens (Ghent University); Elias De Coninck (Ghent University); Thomas Vervust (Ghent University); Jan-Frederik Van Wijmeersch (Ghent University); Tom Ingelbinck (Ghent University); Tim Verbelen (Ghent University)
Vision: Towards an Extensible App Ecosystem for Home Automation through Cloud-Offload
Yuichi Igarashi (Hitachi Research Laboratory); Kaustubh Joshi (AT&T Shannon Labs); Matti Hiltunen (AT&T Shannon Labs); Richard Schlichting (AT&T Shannon Labs)
Invited Talk: Sean Smith, Dartmouth College
Title: "Trust Challenges in Massive Distributed Systems: Scalability, Asymmetry, Manageability"
5:00pm - 5:45pm Concluding Panel
Privacy is dead. Long live Privacy: Finding the Balance in the Mobile + Cloud era
Invited Speaker: Supranamaya Ranjan, Yelp
Talk Abstract:
Advertising systems are complex, and within the 100 milliseconds it
typically takes to deliver an ad, a lot happens in the cloud. This
talk will provide a general overview of advertising systems, and will
expand upon current state-of-art in mobile and local advertising
systems. The audience will learn about how Yelp’s local ad-network
predicts which business or service you will be interested in and shows
you an ad for it. You will also learn about mobile display advertising
networks where app developers and brands alike compete with each other
programmatically to show a highly targeted ad to a user inside an app.
I will introduce concepts around how advertisers estimate key metrics
such as Life-Time Value (LTV) of a user and Click Through Rate (CTR)
for their ad, and back it out to estimate their bid price for a user
impression. Within the 100 milliseconds that advertisers get to
respond to an Real Time Bidding (RTB) exchange, they may use
sophisticated Machine Learning algorithms to determine which ad to
return and how much to bid. Other key concepts I would touch upon are
around Budget Pacing, Pre-caching ad-assets and robust collection of
ad metrics.
In summary, this talk should give you an overview of advertising
systems, and why with increasing personalization, in future we will
wonder why we ever hated ads.
Biography: Soups Ranjan a Data Mining Engineer at Yelp where he is using Machine
Learning to make local ads more relevant. Over the last decade, he has
worked on a wide variety of Data Science problems in local, social and
mobile advertising networks and has built a cyber security system for
ISPs and enterprises. Soups received his PhD in ECE from Rice
University and a Bachelors in Computer Science from IIT Kharagpur, India. He has
published over 25 journal and conference papers and co-authored 15
USPTO patents. He's passionate about ambient location sensing and has
also built a popular expense reporting Android app called Ginger.ly
that ties your purchases to a location.
Keynote Speaker: Jason Hong, Carnegie Mellon University
Talk Abstract:
In the near future, our smartphones will know almost
everything about us. In many ways, this will be good for
individuals and for society, in terms of healthcare, safety,
efficiency, and sustainability. However, these same capabilities
will lead to new challenges for privacy and ethics, which we are
only beginning to scratch the surface of.
Who gains from these systems? Whose data will be used, and whose
will not? How can we convey what behaviors applications have? How
can we design better systems for privacy, ranging from systems
architectures to user interfaces to policy?
Biography:
Jason Hong is an associate professor in the Human Computer Interaction
Institute, part of the School of Computer Science at Carnegie Mellon
University. He works in the areas of ubiquitous computing and usable
privacy and security, and his research has been featured in the New York
Times, MIT Tech Review, CBS Morning Show, Slate, and more. Jason has
participated on DARPA's Computer Science Study Panel (CS2P), is an
Alfred P. Sloan Research Fellow, a Kavli Fellow, and a PopTech fellow.
Invited Speaker: Joeseph Lorenzo Hall, Center for Democracy and Technology
Talk Abstract:
Policymakers and regulators increasingly need to understand
technology. While technologists often find the bureaucratic and
policy-oriented environment of places like Washington, DC and Brussels
to be tedious, unbiased, accessible technical input can be
instrumental in shaping laws, regulations, and judicial decisions. In
this talke, will discuss a number of recent case studies in technology
policy the implicate the "cloud": the calls for "data localization" by
nations in response to mass surveillance revelations, the recent US
Supreme Court case involving law enforcement's ability to search
devices after an arrest, and the desire by US law enforcement to
broadly extend wiretapping obligations from telecommunications to
internet communications in general.
Biography:
Joseph Lorenzo Hall is the Chief Technologist at the Center for
Democracy & Technology, a Washington, DC-based non-profit organization
dedicated to ensuring the internet remains free, open and innovative.
Hall's work focuses on the nexus between technology, law, and policy,
working carefully to ensure that technology and technical
considerations are appropriately embedded into legal and policy
environments. Supporting work across all of CDT's programmatic areas,
Hall provides technical analyses and perspective to CDT's programs,
and interfaces externally with CDT supporters, stakeholders,
academics, and technologists.
Invited Speaker: Sean Smith, Dartmouth College
Talk Abstract:
Visions of the currently emerging computing infrastructure posit massive numbers of mobile nodes---perhaps disguised as things such as dishwashers or thermostats---interacting with the cloud to make everyone's life better. However, ensuring this computation is trustworthy faces potential obstacles arising from the fundamental nature of this system. This talk considers three: scaling PKI to something as large and fluid as the smart grid; protecting privacy of computation when the powerful nodes are also the ones not controlled by the end-users; and managing security policy here when usabality for security tools even for personal computing still eludes us.
Biography:
Sean Smith is a Professor of Computer Science and Research Director of the Institute for Security, Technology, and Society at Dartmouth College. After spending time in government and industry, he moved backed to academia since he was convinced that the academic education and research environment is a better venue for changing the world. His current work investigates how to build trustworthy systems in the real world, with focus areas in power, finance, and healthcare.